What began as a passion project by two storytellers is now rising as one of Malaysia’s most talked-about fashion brands. House of Antara (HOA), co-founded by Deborah Woong and Allie Jong, merges heritage storytelling with bold, modern design, offering a fresh take on Southeast Asian fashion. The brand has announced an equity crowdfunding fundraising campaign on Alta Malaysia, a leading platform for alternative investments registered with the Securities Commission Malaysia as a Recognized Market Operator, seeking investors to scale operations and bring its vision to a global stage.
Rooted in Culture, Built for Growth
Since its founding in 2023, House of Antara has carved a niche with its heritage-inspired collections, including the fan-favorite Bumiputri Collection, which reimagines Malaysian folklore through versatile, hand-illustrated garments. Each piece invites customers to explore and reinterpret traditional tales like those of Puteri Gunung Ledang and Puteri Santubong, blending cultural storytelling with playful self-expression.
HOA’s distinctive designs and artisan-level craftsmanship have already captured hearts beyond Malaysia, with 30% of its customer base hailing from Singapore. The brand’s ethos—celebrating cultures while championing fair pay for craftsmanship—has earned it coverage in Elle, Harper’s Bazaar, Tatler, The Edge, and more.
This October, HOA won the Enter the Tiger’s Lair competition, hosted by the Malaysian Business Angel Network (MBAN). Judges praised the brand for its ability to tap into society’s hunger for reconnection with heritage, positioning it as a disruptive force in an industry dominated by fast fashion. “House of Antara isn’t just about clothes; it’s about telling the stories of Southeast Asia to the world,” said co-founder Deborah Woong.
From Stages to Markets
House of Antara has gained significant organic traction by dressing local and international artists for over 18 stages worldwide—without a single paid endorsement. Notable names include Belle Sisoski, Zee Avi, Afriquoi, and Leaism, who have embraced HOA’s designs for performances that span music festivals to intimate live shows. These unpaid collaborations have allowed HOA to showcase its designs to global audiences, fueling both commercial success and brand credibility. The authenticity of these engagements reinforces the brand’s ethos of creative, community-driven storytelling.
From Kuala Lumpur to the World
House of Antara’s vision extends far beyond local success. By blending ethical fashion practices with Southeast Asia’s rich storytelling traditions, the brand aims to position itself as a global leader in the burgeoning cultural fashion market. With interest in sustainable and culturally rooted fashion at an all-time high, HOA believes it has the potential to scale rapidly across the region.
“We’ve already built an engaged community of customers and collaborators. HOA is poised to grow and the fundraising campaign will allow us to expand our collections and explore new markets.” says co-founder Allie Jong.
Invest in a Vision for the Future
HOA is inviting investments at four tiers, ranging from RM 10,000 to RM 50,000. Each tier offers unique benefits like custom garments, exclusive accessories, and store vouchers.
Why Invest in HOA?
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Proven Traction
HOA boasts a strong customer base with 30% regional reach and features in renowned media outlets, solidifying its industry credibility. -
Demonstrated Demand
Collections like Bumiputri and charity-driven collaborations such as A Rosier Picture have captivated consumers and gained industry recognition. -
Visionary Leadership
HOA blends cultural storytelling with sustainable fashion, addressing a growing market need for ethical, handcrafted designs. -
ESG Excellence
From zero plastic packaging to fair artisan wages, HOA embodies sustainability and community impact, setting a new standard in ethical fashion. -
Sustained Growth
With four out of five collections sold out and the Bumiputri collection now on its fifth restock, HOA continues to redefine success in handcrafted fashion.
Join House of Antara’s mission to redefine Southeast Asian fashion and invest in a brand that’s rewriting the narrative of heritage and modernity.