Grab, a leading everyday superapp in Southeast Asia, has announced the appointment of Adelene Foo as Managing Director of Grab Malaysia, effective 1 February 2023. In her role, Adelene will oversee the business strategy and operations of Grab’s businesses in Malaysia.
A ten-year veteran at Grab, she was previously the Country Head in Malaysia between 2012-2014 before moving on to regional roles, most recently the Regional Head of Merchants & Regional Head of GrabExpress as well as newly appointed Chief Executive Officer of Jaya Grocer. She succeeds Sean Goh, who assumes the position of Regional Head of Deliveries and Mobility.
With her deep experience in setting up the local team and meeting daily needs of people in Malaysia, Adelene will help to continue to grow the Mobility, Deliveries, on-demand groceries as well as accelerate the growth of the GrabFin to continue to become the stronger service player in Malaysia.
“Grab has evolved tremendously over the past 10 years as we have introduced new services and features in our superapp. We are now more focused than ever on building amazing products and services for our customers, using tech for the good of the Malaysian community to help them earn, ride, eat, shop and access financial services. Adelene’s proven credentials and entrepreneurial spirit in scaling and growing Grab across Southeast Asia fits perfectly for this next phase of growth for Grab in Malaysia and I’m so excited to welcome her back to the country leadership team,” said Russell Cohen, Group Managing Director of Operations at Grab.
“I am excited and honoured to be tasked once again to lead Malaysia. The team has made impressive strides over the years; we are a leading superapp that addresses the daily needs of Malaysians,” said Adelene Foo, the new Managing Director of Grab Malaysia. “Grab is committed to the long-term development of Malaysia. I look forward to working with the team to focus on introducing more affordable access to the best of our platform, create more earning opportunities for our partners, help more micro-entrepreneurs digitise and grow, and train more talent to support Malaysia’s growth in the digital economy.”
Adelene brings to Grab Malaysia a track record of launching and scaling various Grab business regionally that contributes to positive and long term impact on local communities.
This comes with a keen understanding of local conditions that leads to hyperlocal Grab services that truly address users’ needs.
Adelene will continue to lead Jaya Grocer, as Chief Executive Officer, realising synergies across Jaya Grocer and the Grab ecosystem for a seamless experience for Jaya customers and bring the convenience of on-demand grocery delivery to more consumers in Malaysia.
Prior to joining Grab, Adelene was a consultant with Accenture Management Consulting, as part of the CRM (Customer Relationship Management) practice.