FWD Insurance Berhad, together with its bancassurance partner Bank Simpanan Nasional (BSN), has introduced Qaseh Setia, a microinsurance plan designed to make financial protection more accessible, particularly for Malaysia’s B40 income group.
Since its launch in April 2025, the plan has already extended coverage to more than 20,000 lives, reflecting strong demand among lower-income households for affordable protection.
At a cost of just RM0.20 a day, Qaseh Setia provides coverage for accidental death of up to RM90,000, while non-accidental death and total permanent disability are covered up to RM15,000. The plan also includes up to RM3,000 for funeral expenses, a feature aimed at easing the financial burden faced by families after the loss of a loved one.
“Qaseh Setia reflects our unwavering commitment to making insurance truly accessible for all. It’s more than just a microinsurance policy—it’s a meaningful step toward empowering underserved communities,” said Mak See Sen, Chief Executive Officer of FWD Insurance.
Echoing the sentiment, Jay Khairil, Chief Executive of BSN, said the initiative aligned with BSN’s mission of “No Malaysian Left Behind.” He added: “This is about helping Malaysians safeguard their loved ones and easing financial pressures during life’s most challenging moments.”
Accessibility was a key consideration in designing the plan—enrolment does not require a medical check-up, removing a common barrier for lower-income applicants.
In conjunction with its 2025 FWD Fiesta Campaign, the insurer is also reaching out to the public through a roadshow at Mytown Shopping Centre from 21–24 August. The event features information booths on financial products like Qaseh Setia and Qaseh Bakti Plus, complimentary health checks, and family-friendly activities such as a sand art station for children.
Through initiatives like Qaseh Setia and its community-focused roadshow, FWD Insurance aims to advance its vision of “changing the way people feel about insurance” by making financial planning more approachable and relevant to everyday Malaysians.