Berjaya Food International Sdn Bhd (BFI), a subsidiary of Berjaya Food Berhad (BFood), has signed a Memorandum of Understanding (MoU) with Mongolia-based BlueMon Group, setting the stage for the launch of Krispy Kreme Doughnuts in Mongolia.
The move marks a strategic milestone in BFood’s ongoing global expansion and will introduce Krispy Kreme’s world-renowned doughnuts — particularly its iconic Original Glazed® — to Mongolian consumers for the first time.
The first store in Mongolia is expected to open in the near future, though an exact timeline has yet to be disclosed. This entry into the Mongolian market is seen as well-timed, with the country’s growing urban infrastructure, rising middle class, and evolving consumer tastes creating fertile ground for international food and beverage brands.
“Mongolia presents a promising market with a rising appetite for quality food experiences,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. “Together with BlueMon Group, we aim to deliver the signature Krispy Kreme experience to Mongolian consumers in a way that aligns with their evolving tastes and aspirations.”
With an established presence in North America, Europe, the Middle East, and Asia Pacific, Krispy Kreme’s expansion into Mongolia aligns with BFood’s broader strategy of growing its international portfolio through strong local partnerships.
The collaboration leverages BFI’s operational expertise in developing global F&B franchises, while BlueMon Group contributes deep local market insight and on-the-ground capabilities.
“This MoU represents a key step in our ambition to elevate Mongolia’s consumer landscape with globally respected brands,” said Sanjjav Tseveen-Ochir, Group Chairman and President of BlueMon Group. “Our partnership with BFI reflects a long-term commitment to shaping the future of retail and food culture in Mongolia.”
Industry observers note that the timing of Krispy Kreme’s entry could benefit from Mongolia’s rapid economic modernization and growing exposure to international brands, especially in Ulaanbaatar, where retail and foodservice sectors are experiencing robust transformation.
The Mongolian debut follows a series of global forays by BFood, including recent expansion across ASEAN, the Nordic region, and the Middle East. The Krispy Kreme brand has been a major growth engine for BFood in recent years, especially in markets with strong demand for branded, high-quality sweet treats.
With consumer sentiment on the rise in Mongolia and a government push to position Ulaanbaatar as a regional retail and cultural hub, the move signals confidence from both Berjaya and BlueMon in the market’s long-term potential.