In conversation with AidEye founders from Sunway iLab’s LaunchX programme, Disruptr speaks to the young founders on their long-term goals with AidEye and the key challenges they aim to address.
In the dynamic landscape of digital technology, startups often emerge from a blend of personal experiences and market insights. AidEye, a burgeoning Malaysian startup, is a prime example of how identifying a gap in user guidance can lead to innovative solutions that transcend initial intentions.
AidEye began with a simple yet profound observation: the struggle many elderly individuals face when navigating modern digital platforms. “We often get asked by our parents and grandparents questions like, ‘How to transfer money using TNG eWallet?’ or ‘How to use Shopee to buy this?’,” shares the team behind AidEye. Recognizing the need for intuitive, overlay tutorial guides, the startup initially aimed to empower seniors by simplifying their interactions with digital tools.
However, as development progressed, AidEye astutely identified a broader market need: enhancing user onboarding experiences within corporations. This realization prompted a pivot towards creating comprehensive onboarding guides embedded directly into internal platforms used by companies.
Addressing Market Needs
Looking forward, AidEye sets ambitious goals for the upcoming year. Their mission is clear: to make all websites and apps universally user-friendly, thereby streamlining the onboarding process for new employees. Citing research that highlights the significant time and resource investment involved in traditional onboarding methods, AidEye aims to reduce these inefficiencies with their innovative solutions.
For potential investors, AidEye presents a compelling case. With a targeted focus on large corporations and internal software platforms, the startup calculates a substantial market opportunity within Southeast Asia, particularly Malaysia. Their scalable business model and local support infrastructure position them to capture a significant share of this lucrative market.
Future Growth and Investment
Investment plays a crucial role in AidEye’s growth strategy. By channeling funding towards refining their Minimum Viable Product (MVP), which incorporates AI-driven functionalities, AidEye aims to enhance user interaction through intelligent, action-oriented guides. This technological leap promises to differentiate their offering in a competitive landscape.
Target Market and Challenges
AidEye’s primary target audience includes corporations seeking to optimize user experiences on proprietary software. While the potential market is vast, the startup acknowledges challenges, such as competing with in-house development teams. To overcome this, AidEye emphasizes the unique value proposition of their product, aiming to demonstrate a superior ROI compared to internally developed solutions.
University Startup Experience
Reflecting on their journey, AidEye acknowledges the dual challenge of founding a startup while pursuing university studies. Despite the hurdles, the experience has proven invaluable, offering students a practical introduction to entrepreneurship and real-world problem-solving.
Participation in programmes like LaunchX has enriched AidEye’s perspective. Engaging with diverse startups across various disciplines has provided invaluable insights into the startup ecosystem, fostering a culture of innovation and collaboration.
Looking ahead, AidEye expresses interest in collaborating with startups like ByteIn, whose focus on health-related app gamification aligns with AidEye’s vision to broaden accessibility and usability for all demographics, including the elderly.
AidEye exemplifies the spirit of innovation driven by real-world challenges and insights. From its origins in addressing the digital literacy gap among seniors to its evolution into a comprehensive solution for corporate onboarding, AidEye continues to redefine user guidance in the digital age. As they navigate the complexities of the market and expand their technological capabilities, AidEye remains committed to making digital interactions seamless and intuitive for users worldwide.