In conversation with Jaclyn and Bryan from Sunway iLab’s LaunchX programme, Disruptr speaks to the young founders on their long-term goals with Volunti Connect and the key challenges they aim to address.
Volunti Connect, a burgeoning startup, has emerged from a profound personal experience that ignited a mission to revolutionise corporate social responsibility (CSR) and philanthropy in Malaysia. Founded by Jaclyn, the startup aims to bridge the gap between compassionate individuals and the financial support they need to help those in need, particularly in the realm of animal welfare and community support.
The spark for Volunti Connect came from a distressing encounter at a temple in Bangi. During a routine visit, Jaclyn encountered a severely injured dog in desperate need of medical attention. Despite her immediate efforts to seek treatment, the financial burden of prolonged care quickly became overwhelming. This experience highlighted a critical gap: while many individuals and non-governmental organisations (NGOs) are eager to assist, they often face financial constraints that hinder their ability to provide sustained support.
Jaclyn’s frustration at the lack of financial assistance available led her to found Volunti Connect. The platform aims to empower these altruistic individuals and NGOs by facilitating connections with corporates eager to fulfill their CSR mandates. By providing a transparent avenue for corporate funding and ensuring accountability in donation utilization, Volunti Connect not only supports philanthropic efforts but also enhances corporate reputations through impactful social contributions.
Addressing Challenges and Looking Forward
In the upcoming year, Volunti Connect seeks to address several key challenges. These include expanding corporate outreach to underserved NGOs, enhancing transparency in donation utilisation, and building trust with potential investors. The startup recognises the growing trend of Environmental, Social, and Governance (ESG) criteria in corporate decision-making, positioning itself as a vital partner for companies seeking to enhance their social impact.
Investment plays a crucial role in expanding Volunti Connect’s business model. Funds will primarily be allocated to marketing efforts, platform development, and the production of high-quality content such as podcasts. These initiatives aim to accelerate client onboarding and establish Volunti Connect as a trusted intermediary between corporates and philanthropic initiatives.
Target Market and Strategic Approach
Volunti Connect targets corporate HR and CSR departments, primarily composed of professionals aged between their mid-30s to 50s. Establishing strong connections within these departments is pivotal to securing partnerships for CSR projects. Overcoming the challenge of being a new player in the market involves leveraging initial clients, such as Hong Leong Bank, to build credibility and attract other corporate clients.
Impact of University Startup Experience
Jaclyn’s journey with Volunti Connect began during her university years, where she navigated the challenges and opportunities of entrepreneurship through programs like LaunchX. The experience provided valuable insights into investor relations, marketing strategies, and the importance of peer support within the startup community. It reinforced her belief that collaboration and shared learning are essential for startup success.
Looking Ahead and Collaboration
Looking forward, Volunti Connect aims to collaborate with impactful startups like The Quack Movement, focusing on initiatives that support underserved communities and promote economic empowerment. By pooling resources and expertise, these collaborations can amplify the social impact of CSR projects funded by forward-thinking corporations.
In conclusion, Volunti Connect represents more than a startup; it embodies a mission to empower kindness and community support through innovative CSR solutions. By forging meaningful connections between corporates and philanthropic causes, Jaclyn and her team are paving the way for a more compassionate and impactful approach to corporate social responsibility in Malaysia and beyond. As the startup continues to grow and evolve, its commitment to transparency, accountability, and social impact remains steadfast, ensuring a brighter future for those in need.