Moomoo Securities Malaysia Sdn. Bhd. (Moomoo MY), a subsidiary of Nasdaq-listed Futu Holdings Limited, has opened its first-ever physical experience store in Southeast Asia, marking a significant milestone in its expansion across the region.
Located in KL Eco City, Kuala Lumpur, the Moomoo Experience Store offers investors an immersive, hands-on environment to explore the platform’s advanced trading tools and services. The center features multi-screen trading stations, live demonstrations of Moomoo’s app, and one-on-one consultations with financial experts.
“The Experience Store is the natural next step in our mission,” said Ivan Mok, CEO of Moomoo Malaysia. “It gives investors a space to learn, ask questions, and build the confidence to participate actively in the markets. Our goal is to empower every Malaysian with access, knowledge, and the right tools to take charge of their financial future.”
Since its entry into Malaysia in early 2024, Moomoo has grown rapidly to become the No. 1 trading app in the country, with more than one million users to date. The opening of the KL Eco City outlet reflects the company’s strategy of blending digital innovation with personal engagement, providing investors with both online convenience and physical touchpoints.
Robin Xu, Senior Vice President and Head of Southeast Asia & Oceania at Futu Holdings, emphasized the broader regional significance: “Across Southeast Asia, millions of first-time investors are entering the market, and their expectations are very different from the past. With Malaysia as our starting point, we aim to create a regional ecosystem that combines the efficiency of digital platforms with the trust of local presence.”
Globally, Moomoo’s platform connects over 27 million users across the United States, Singapore, Australia, New Zealand, Japan, Canada, Hong Kong, and Malaysia. The Kuala Lumpur store follows the company’s successful experience centers in Hong Kong and further cements its commitment to expanding financial participation in Southeast Asia.