Kiddocare On A Mission To Elevate Malaysia’s Babysitting Market, Addressing both Supply and Demand

Kiddocare has become a recognised strategic partner of the Ministry of Finance-led Short-term Employment Programme (MySTEP) as part of its efforts to bolster the number of babysitters available in the market.

The MySTEP Kiddocare Professional Babysitter Program will look to empower Malaysians to obtain the necessary training and secure short-term employment opportunities. Through this avenue, Kiddocare hopes to provide 20-30 years old young Malaysian women who have not been employed for the last one month, with a new livelihood and source of income by working as babysitters.

As a carer under the programme, they will earn RM 2,000 per month along with EPF, SOCSO & insurance.

“We wanted to empower our Malaysian women by not only providing professional job opportunities but one that allows employees to balance their work and personal lives whilst earning a good salary. The inclusion of Kiddocare in the MySTEP programme allows us to do just that. By doing so we hope to bolster the supply of qualified and quality babysitters in the market that parents can trust and depend upon,” said Nadira Yusoff, Founder of Kiddocare

To submit applications for the MySTEP Kiddocare Professional Babysitter Program visit:

Additionally, the babysitting platform has also recently launched its mobile App which allows users easier and quicker access to Kiddocare’s suite of childcare services.

Through the app, parents will be able to find, connect, chat, book and pay for services through the touch of a button.

“Profiles will be filtered and surfaced instantaneously and parents will be able to interact digitally with the potential carers getting fast response,” added Nadira.

The app also features all of Kiddocare’s current range of services including on-demand babysitters, long-term babysitters, travel nannies, family counsellors, children’s therapists and reading tutors amongst others. Parents can also get updates and monitor the service through the app.

They can also easily seek help or chat with the Kiddocare admin team through the app for more detailed information and personalised requests.

First launched in 2018, the Kiddocare platform already features over 4000 carer profiles and has to date helped 800 parents find the right babysitter for their children.


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