Diet Ideas, a healthtech company with the goal to help society to improve and prevent health issues through personalised nutrition & lifestyle improvement is now Pre-Live on pitchIN, a digital platform for investing and fundraising for its seed round)
Founded in 2019, Diet Ideas offers a range of nutrition healthcare services focusing on personalised diet programmes based on client’s health data.
The healthtech company has recently advanced their offerings through the mobile app, where the current offerings on the app are focusing majorly on paid clients and soon Diet Ideas will be offering a freemium model with the integration of lifestyle offering on the app.
The healthtech company which practices a B2C, B2B and B2B2C model has raised a pre-seed of RM 1,000,000 and hopes to achieve a minimum target RM500,650 and a maximum target of RM2,001,050 through its current participation on pitchIN.
The seed round funds will be used to increase their sales & marketing activity and advance the mobile apps by implementing artificial intelligence into their signature MyDietProgram and to also develop new features, such as healthy meal platform, lifestyle shop and nutrition tourism, where it will be opened for the paid & free users.
Funds will also be utilised to enhance their new offering through Blue membership, a subscription service for Diet Ideas community by building Diet Ideas point of meet. A one stop place for the community to enhance and strengthen the community bonding, where they can meet with their personal nutrition expert face to face.
Available through an app, Diet Ideas offers a Health Improvement Program, Medical Nutrition Therapy Program and a Specialized Program. These programmes cater to specific needs of their clients and goes beyond the need of only having a dietitian or nutritionist.
In addition to its management team, Diet Ideas is made up of qualified dietitians, nutritionists and other important roles such as sales, marketing & business development team. The healthtech company has also worked together with parts from various industries, including the likes of Samsung, P&G, Allianz and Tabung Haji.
“We hope to improve & revolutionize the current nutrition healthcare system by showing the society that proper nutrition can be achieved easily, if everyone understand how their body reacts to nutrition and showing people how food can become a medicine for us to reduce the risk of developing NCD such as obesity, diabetes, hypertension, cancer at a younger age in the coming decades,” said Chief Executive Officer Masfara Wahidah Abdul Rahman.
“At Diet Ideas, we aim to ensure health is a priority and we will continue to assist those in need, especially individuals who need accessible and affordable healthcare guidance,” added Masfara.
NCDs continue to impose a burden as one of the most significant contributors to premature mortality in Malaysia. Reports also show that more than half of Malaysians are overweight and 1 in 5 people have diabetes, as well as 1 in 3 people have hypertension. It is expected that 7 million Malaysians aged 18 and above will live with diabetes by 2025.