CIMB Bank Berhad has strengthened its commitment to youth empowerment and community well-being with the launch of the +Play Finance Programme, a new initiative designed to equip young Malaysians with essential life skills by integrating physical activity, mental wellness, and financial literacy.
Developed in collaboration with the Nicol David Organisation (NDO), the programme was introduced at Karnival Celik Kewangan in Penang, a nationwide financial literacy initiative led by Bank Negara Malaysia (BNM).
Targeted at more than 750 students from 30 schools in the Klang Valley, +Play Finance combines engaging workshops with interactive movement sessions. Its experiential approach aims to build physical discipline, emotional resilience, and financial capability among students — fostering confident, well-rounded individuals prepared to thrive in a changing world.
CIMB Bank Berhad and CIMB Malaysia CEO, Gurdip Singh Sidhu, said the programme reflects the Bank’s long-term purpose of advancing customers and society.
“Financial literacy, when nurtured early, becomes a powerful tool for lifelong success,” he said. “The +Play Finance Programme represents our commitment to delivering learning in a way that is both engaging and impactful. By integrating physical activities, mental wellness and financial education, we aim to build a more informed, resilient and economically empowered generation.”
NDO founder and former world squash champion Datuk Nicol David said the programme marries the values of sport with the practical knowledge required to navigate modern life.
“Malaysia’s future will be shaped by young people who are confident, committed to growth and equipped to make sound decisions,” she said. “Through this collaboration with CIMB, we hope to inspire a generation who can lead with purpose and contribute meaningfully to their communities.”
Across four weekly sessions, students will explore key money-management concepts including saving, budgeting, responsible spending, and financial goal-setting. The programme also aims to normalise conversations around financial literacy, which are often minimal among younger age groups, by embedding lessons within enjoyable physical activities.
The initiative is aligned with CIMB’s ‘Kita Bagi Jadi Komuniti’ campaign, which focuses on expanding financial and economic inclusion through community partnerships and education. Through programmes like +Play Finance, CIMB aims to ensure all Malaysians — particularly youth — are empowered with the knowledge and support needed to build secure and sustainable futures.