Samsung Malaysia Electronics and Maybank have announced a new partnership that integrates sustainable technology with green financing solutions.
The collaboration, anchored by the shared vision of “Connected Solutions, Simplified Growth. Greener Tomorrow for All,” will combine Samsung’s cutting-edge, AI-powered energy-efficient appliances with Maybank’s innovative sustainable financing packages. The goal: to make smart and eco-friendly living more accessible to Malaysian households and businesses.
Samsung is on a global path to achieve net-zero carbon emissions and 100% renewable energy by 2050, backed by initiatives in climate action, circular economy practices, and clean tech innovation. Maybank, meanwhile, continues to lead the way in sustainable finance, having disbursed over RM115 billion in cumulative green financing and achieving a 53% carbon emissions reduction in FY2024.
The new alliance reflects a long-term vision beyond consumer solutions. It opens up opportunities across personal, business, and corporate banking, leveraging both companies’ capabilities to build integrated ecosystems that support the nation’s sustainability goals.
“This breakthrough collaboration brings together Samsung’s leadership in home innovation with Maybank’s trusted financial services to offer consumers an accessible and sustainable future through cutting-edge technology,” said Charles Kim, President of Samsung Malaysia Electronics.
Echoing this sentiment, Syed Ahmad Taufik Albar, Group CEO of Community Financial Services at Maybank, noted, “This partnership represents a powerful convergence of technology and finance to shape a smarter, greener future for Malaysians — not just for consumers, but across SMEs and corporates alike.”
The first phase of the partnership introduces curated packages that combine Samsung’s Bespoke AI smart appliances, connected screens, and Galaxy devices, all linked via the SmartThings platform. Key features include AI Energy Mode, which optimises energy usage based on user behaviour, and Samsung Knox for enhanced security.
These product bundles will be supported by Maybank’s MyDeco financing scheme — the first of its kind in Malaysia — which allows existing Maybank and Maybank Islamic Home Financing customers to borrow up to 120% of their property value for interior design, furniture, fittings, and now, smart appliances.
Set to launch in May 2025, the programme will begin in Peninsular Malaysia, with plans for a nationwide rollout in the near future.
The partnership signals a growing trend among tech and financial institutions to jointly support climate-friendly innovation while addressing consumer demand for convenience, security, and sustainability.
Interested consumers can find more information and register their interest at: https://maybank.my/samsung