PropertyGuru Group has reaffirmed its commitment to building inclusive, climate-resilient cities in its newly released Sustainability Report 2024. With nearly 63% of Southeast Asia’s population projected to live in urban areas by 2050, PropertyGuru is doubling down on data, digital tools, and strategic partnerships to drive systemic change across the housing ecosystem.
The report reveals that 83% of Malaysians are now willing to pay more for homes with sustainable features — citing lower utility costs, climate resilience, and better long-term value as top priorities. PropertyGuru, which draws 32 million monthly visits from property seekers and works with over 50,000 real estate agents across the region, is leveraging this momentum to accelerate green adoption and inclusivity across the market.
PropertyGuru Malaysia has introduced a range of data-driven insights to help developers and buyers make smarter decisions. These include historical disaster data, which highlight risks related to flooding, landslides, and infrastructure damage across various neighbourhoods. These hyper-local insights have proven essential in assessing development risks and protecting homeowners from future climate-related impacts.
A separate 2024 survey cited by PropertyGuru showed that 77% of Malaysian respondents factor climate risks into their homebuying decisions. In response, the platform has also released public educational content to raise awareness on climate-proofing homes and understanding environmental vulnerabilities.
Expanding its social impact efforts, PropertyGuru has rolled out its ‘Everyone Welcome’ tag in Malaysia after a successful debut in Singapore. The feature highlights rental listings where landlords are explicitly open to tenants regardless of race, gender, or religion. It aims to reduce housing discrimination and encourage more inclusive rental practices in the Malaysian property market.
This is supported by strong listing guidelines, moderation tools to detect biased language, and mechanisms for users to flag discriminatory content — all part of PropertyGuru’s broader mission to build a fairer, more inclusive housing landscape.
Beyond the digital platform, PropertyGuru Malaysia has also made tangible contributions to the community. In collaboration with The Lost Food Project, the company recovered 2,600kg of surplus food and redistributed it to 16 charities in the Klang Valley — providing over 7,600 meals and preventing over 6 tonnes of carbon emissions.
The Group is also turning its attention inward, with the upcoming launch of a ‘Women Leaders Programme’ and the formation of a women’s employee resource group in Malaysia. These initiatives are designed to increase gender representation in leadership and foster a more inclusive work culture.
On the environmental front, PropertyGuru has achieved net-zero emissions for its direct operations by transitioning to 100% renewable energy and addressing its Scope 2 emissions. Recognising the carbon footprint of its digital infrastructure, the company has also shifted to energy-efficient cloud solutions to support long-term decarbonisation goals.
“We’re responding to rising demand for affordable, sustainable housing with actionable insights and innovation,” said Kenneth Soh, Country Manager of PropertyGuru Malaysia. “Areas like Kota Emerald, Kuah, and Ulu Kelang are seeing more than 100% year-on-year growth in searches, largely driven by affordability and long-term value. Yet, 60% of buyers aged 25 to 34 still expect prices to rise — this underscores the need to make sustainable living affordable for all, not just a premium segment.”
As urbanisation intensifies and climate risks escalate, PropertyGuru’s 2024 report underscores a growing responsibility for the PropTech sector to lead the charge in sustainability. By combining technology, data, and community-driven efforts, PropertyGuru is aiming to turn sustainability from ambition into action — one property decision at a time.
Download the full PropertyGuru Sustainability Report 2024 HERE.