New Relic Aims To Expand Access Of Its Startup Programme To Early-Stage Startups In Asia

New Relic is collaborating with Carta and Zendesk to expand access to its startups program to empower early-stage engineering teams with access to the same tools used by world-class organisations. This collaboration accelerates New Relic’s goal to democratise access to observability so that all engineering teams can monitor, debug, and optimise their entire stack to deliver better customer experiences.

New Relic for Startups was launched in 2021 with the goal to give every engineer at startups the tools to deliver software with confidence without compromising vendor choices due to cost or engineering constraints. The program has rapidly grown to include hundreds of early-stage startups across every industry, from finance and media to gaming and retail.

New Relic for Startups users include companies like Hex, a platform for analytics and data science that helps data teams at places like Notion and OpenSea quickly analyse data, collaborate with others, and publish their work as interactive data apps. Founded in October 2019, Hex has raised more than US$73 million from Andreessen Horowitz, Snowflake, Databricks, Redpoint Ventures, and Amplify Partners.

“As data scientists and engineers ourselves, we’ve lived the pain of slow queries, painful interfaces, and broken data pipelines,” said Hex Co-Founder and CTO, Caitlin Colgrove. “We want to spare our users from those experiences. We run extremely large Kubernetes clusters and New Relic has helped us quickly understand the health of our pods, receive alerts about performance issues that might impact customers, and drill into requests moving between all of our cloud services.”

To expand the reach of the program, Carta and Zendesk have collaborated with New Relic for Startups to provide platforms to scale both engineering and business practices to the next generation of founders.

This includes making the New Relic observability platform accessible to fast-growing startups that are currently using Carta or Zendesk tools. In addition, companies in the New Relic for Startups program have greater access to tools and resources provided by Carta and Zendesk. Benefits for eligible startups include:

Access to the same developer tools world-class engineering organisations use to observe, analyse, and improve the performance of their software, including the New Relic observability platform that unifies 16 monitoring tools in one.

Generous credits and discounts across the New Relic observability platform, Carta’s equity management and company-building solutions, and Zendesk’scustomer service, engagement, and sales CRM solution so startups can focus on building companies around big ideas while preserving burn rates.

Easier qualification across the three programs. Startups already qualified for Carta and Zendesk’s programs will likely qualify for New Relic for Startups, and startups in the New Relic for Startups program will likely qualify for programs provided by Carta and Zendesk.

“Asia is brimming with innovative early-stage startups that are ready to disrupt everything from grocery delivery to financial services. While their ambition and drive are impressive, what they tend to lack is access to powerful tooling that can give them insights into how their business is truly performing– something that can make or break an organisation,” said New Relic Managing Director Asia, Stewart Garrett.

“New Relic’s expanded startup program will enable these early-stage startups to establish DevOps and data-driven engineering practices early, so they can see a complete picture of their apps and systems in a single, unified platform.”

Startups can apply for New Relic for Startups directly through New Relic, or by visiting Carta startup stack or Zendesk dealbook. To qualify for New Relic for Startups, startups must be seed to pre-series B in financing, less than 10 years old, not a current New Relic customer, and have fewer than 100 employees.


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