Malaysia-based restaurant software platform FeedMe has secured US$5 million in a funding round led by Integra Partners, with participation from Cento Ventures, as it ramps up regional expansion and accelerates its AI product roadmap.
The funding comes amid persistent challenges in Southeast Asia’s F&B sector, where operators rely on fragmented, outdated point solutions that slow decision-making, inflate operational costs, and exacerbate already thin margins. Rising labour costs and high restaurant failure rates have also strengthened demand for automation, efficient inventory management, and data-driven operational tools.
FeedMe aims to address these pressures with an all-in-one restaurant operating system that consolidates POS, delivery integrations, QR ordering, e-invoicing, queue management, payments, accounting, HRM, kitchen display systems, inventory, CRM, and AI tools into a single unified platform. By connecting front- and back-of-house operations on one stack, the platform enables restaurants to manage every touchpoint of their business seamlessly.
“F&B operators want to focus on great food and guest experience — not on stitching together fragmented tools,” said Squall Tan, Co-founder and CEO of FeedMe. “This funding accelerates our mission to become the Toast of APAC, embedding AI across the stack to help operators forecast demand, optimise inventory, and run smarter across every outlet and channel.”
FeedMe currently serves 11,000 merchants across Southeast Asia and has recorded more than 10x revenue growth since 2021. The company is also the first Malaysian startup selected for the inaugural Google AI Academy in Asia Pacific, underscoring its positioning as an AI-driven operating system purpose-built for restaurants.
Its customer base includes prominent regional chains such as ZUS Coffee, Christine’s Bakery, Salad Atelier, and Hock Kee Kopitiam, providing strong momentum for further regional expansion.
Investors say FeedMe’s integrated approach positions it as a frontrunner in restaurant digitalisation.
“FeedMe’s unified platform, rapid product velocity, and traction with regional chains position it as the next-generation leader,” said Jennifer Ho, Partner at Integra Partners. “We’re excited to support the team as they scale payments, AI, and financial services to thousands more merchants.”
Boon Ping Chua, Partner at Cento Ventures, added: “FeedMe’s specialist focus on restaurants, coupled with its integrated payments and data-driven roadmap, positions it to become the category-defining operating system for the region.”
The newly secured capital will be used to accelerate FeedMe’s entry into Thailand, expand engineering capacity, and launch financial services, including improved access to payments and lending for merchants.