Founded in 2006, Easybook.com was born as a one-stop platform that sells bus tickets in Malaysia and Singapore. Since then, the operations have grown rapidly and is now one of the largest land & sea ticketing platform in Southeast Asia.
Easybook has also expanded its services to cover transportation ERP system as well as terminal management systems for bus and ferry services.
In 2021, the platform raised US$ 5 million from Malaysia boutique investment firm, Emissary Capital and had utilised the new funds to invest in online marketing, hire new IT and operation staff as well as march through the Covid-19 pandemic, which had affected the travel and transportation sectors.
Founder and Chief Executive Officer, William Lee said in media reports that Easybook plans to keep its business based mainly in Indonesia, Malaysia and Singapore. Previous initiatives to expand into 10 SEA countries proved to be a struggle due to the pandemic.
However, William considers Easybook’s perseverance through the pandemic to be one of his milestones last year as the company fully recovered from the COVID impact after June 2022 and has grown almost double in comparison to the Pre-COVID days.
As for Easybook’s future plans, he aims to hit a minimum projection of USD 80 million in revenue and with significant profit as well as expand more aggressively in the ASEAN region.
William has also expressed his next goal is to list the company, have continuous high growth and keep being profitable.
Easybook is a member of 25 Startups, a startup incubator with presence in Sarawak, Penang, Cyberjaya and Johor.