Cashku Announces New Partnership With Kakitangan To Boost Financial Literacy In Malaysia

Advisonomics has joined hands with to work together in making the CashKu mobile app accessible to more people.  The two parties have integrated their respective platforms to provide users a seamless access to the financial planning app.

This MoU was born out of the two companies’ mutual concerns that Malaysians do not have sufficient accessible savings and wealth building solutions, specifically in matters of retirement savings.

By making the CashKu app more accessible, they hope to encourage and help more SME employees prepare their nest eggs for retirement and increase Malaysians’ access to financial advisory services.

“In the past two years, reflective of global as well as domestic economic environments, not to mention the disruption brought about by the COVID-19 pandemic, the need for stable and more accessible retirement savings facilities has been augmented,” said Advisonomics co-founder Raevendren Ramachandran.

“Aside from EPF, the average person generally lacks access to financial advisory services and investment opportunities that will help increase their retirement savings. Additionally, financial planning and investment programmes often require significant financial outlays.”

CashKu, designed and managed by Advisonomics, is a digital financial planning app that is targeted to create awareness around savings, retirement planning and financial literacy.

With the aim to democratise access to financial planning and wealth management, it is highly user friendly, even to those new to this game. The first app of its kind in Malaysia, CashKu is an ideal platform to launch an investment initiative, enabling users to save and invest with outlays as low as RM10 with advisor support included.

Two primary components of this app are the CashKu Save programme which offers higher returns than conventional savings as well as better liquidity options; and CashKu invest through which everyone can access all risk portfolios with zero sales charge.

“This tie up with CashKu is aimed at helping all Malaysians better prepare for their financial futures. Over 60,000 employees from some 12,000 companies that works with will have access to the benefits of CashKu,” said founder and CEO Effon Khoo.

“It is also very much in line with’s philosopy and objective to help people live better lives,” he added.


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