TikTok Shop Marks Entry Into Malaysia To Better Support Local SMEs

TikTok Shop, the newest e-commerce solution from the short-form mobile videos platform, TikTok, has now reached Malaysian shores.

In a time where e-commerce is booming, TikTok Shop is a part of TikTok’s plans to support local businesses and provide a platform that brings together online sellers, buyers and creators under one roof. This will benefit particularly Small and Medium Enterprises (SMEs) who have yet to set up a physical, brick-and-mortar store to sell their products due to the high initial investment costs.

“In the third quarter of 2021, Malaysia recorded a total of RM279 billion of e-commerce income, a jump of 17.1% from the same quarter the year before. This shows that more Malaysians are shopping online, and we want to tap into this market to make it more convenient for our creators to reach their buyers, and vice versa. We hope that TikTok Shop will help shape the e-commerce space in Malaysia and encourage more local businesses to maximise the opportunities to engage with their customers and drive business results on TikTok Shop,” shares Darren Quek, Strategy Operations Manager, TikTok Malaysia.

Business owners can now sign up to become a seller using their TikTok accounts via the TikTok Shop Seller Centre where they will be onboarded to be a part of TikTok Shop. TikTok Shop offers a suite of ecommerce solutions that sellers can take advantage of by selling directly through their TikTok account.

Powered natively within the platform, products are recommended to users through in-feed videos, livestreams and a product showcase tab prominently featured on sellers’ TikTok profile page – all of which can help increase orders, sales performance and video views.

Sellers will be able to tap on the community-centric approach of TikTok Shop to showcase their creativity, connect with their audiences and be discovered by the community. Sellers can tap into a full e-commerce experience and manage everything from end-to-end including uploading of products, point of purchase, shipping to fulfilment all within TikTok. This provides for a seamless, on-platform journey that will help businesses thrive and inspire creativity.

To incentivise sellers to join the platform, TikTok Shop only charges a 1% payment service fee and zero commission fees for its merchants at the moment. Existing customers can enjoy up to six free shipping vouchers a month, and new customers will be rewarded with an additional voucher for choosing to use TikTok Shop.

For more information on campaigns and benefits of using the platform, interested sellers can visit TikTok Shop Malaysia’s newly launched recruitment page.

Thanks to TikTok’s unique, diversified and interest-based recommendations, users can discover  products while watching, creating and sharing content on TikTok and shop directly via shopping carts embedded in short videos, livestreams and creator products – all without having to leave the TikTok app.

Products can be purchased through product anchors embedded in short videos, livestreams and the TikTok Product Showcase tab of a merchant’s TikTok page.

To drive greater awareness on TikTok Shop, campaigns and sales promotions are held on the platform so buyers can enjoy greater savings and deals from their favourite brands and creators, such as Vivo Malaysia, Skintific, Wardah Beauty MY and viewchin_oe on TikTok Shop.

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