Public relations and PR tech startup PubliCT.io (formerly known as Supernewsroom) is on a journey to revolutionize the public relations industry. The all-new content marketplace now enables news sites to monetize through the platform by providing secured editorial placements for brands based on the press releases that are provided by brands.
While this move benefits news agencies nationwide, businesses are also able to leverage with the reasonable prices the firm offers to ensure a good streak of coverage among the country’s reputable media platforms.
“Intelectasia and Supernewsroom have been trailblazing in the industry since it was established in 2015. The rebranding to PubliCT.io is timely as we feel a single brand identity will help us streamline all our services and achieve greater brand visibility to serve our clients better,” says Manminder Kaur Dhillon, who is the Founder and Chief Executive Officer of the now PubliCT.io.
PubliCT.io also helps brands to streamline their PR campaigns allowing multiple users to work and collaborate, match and connect with the right journalists, send out press releases, event invitations and pitches in just a few clicks
The firm boasts a media database of over 30,000 journalists across the region, enabling companies from start-ups and Fortune 500s to instantly get publicity. In addition, users can use the platform to hire virtual PR consultants, professional writers and translators.
The platform is integrated with an e-wallet that enables users to purchase credits valued at RM2 each (USD0.50) and can be reloaded when required. The credits are only deducted from the user’s account once the content is accepted to be published by the news site, or to purchase any of the services in the platform, thus eliminating the need for expensive subscriptions or startup costs to launch a publicity campaign.
Recently, it launched its pay-as-you-go solution, thus eliminating the need for expensive subscriptions or startup costs to launch a publicity campaign.
The cloud-based app is integrated with an e-wallet that enables users to purchase credits (valued at USD0.50 each) which can be reloaded when required. The credits are only deducted from the user’s account after a service is purchased on the platform.
“Most PR softwares offer high monthly or yearly subscriptions which may not be beneficial to startups or smaller businesses. The pay-as-you-go solution, which I believe is the first of its kind allows users to purchase and utilise credits based on their budget and their requirements. For example, it costs one credit per email address, 100 credits to purchase a consultation session with a PR pro and less than 200 credits to secure one earned media placement. We are confident that the all-new PubliCT.io will provide better value for our users and give us the competitive edge,” she adds.
In addition to that, the platform also rolled out the all new content marketplace where brands can now get guaranteed earned media placements in top tier news sites.
“PR is crucial for any business whether it’s a startup, scale up or a Fortune 500 company. Businesses must be consistent with their PR strategies in order to gain market share/access, validation and credibility. Traditionally, get media coverage was a game of luck- you send a press release out hoping to get some coverage.
“With platforms like PubliCT.io, businesses can target the specific news sites and get earned media placements. The tech platforms are here to simplify the process and business owners can focus on building their business. So yes, businesses can now approach PR by knowing that there is a guaranteed solution with minimal spent and with maximum ROI, thanks to advent of PR tech platforms such as PubliCT.io.”
The tech startup which is a also a Cradle Fund is in the midst of raising pre-series A funding to fuel its plans for market expansion and tech development for additional features such as virtual press conference services and a communications talent marketplace.
To date, PubliCT.io has 300 regional partners in Southeast Asia and 3,000 media partners globally including the Associated Press that has wide coverage in the United States, Middle East and the Asian region.
“The vision for PubliCT.io is for it to ultimately become a one stop platform for all communications related services,” she says.